The resort of Alcudia is situated in the north east coast of Mallorca at the top of a long curving bay with an endless white sandy beach. It is situated 34 mls NE of Palma and the airport by way of a good, mainly straight road.This sprawling, purpose-built resort, together with its neighbour Playa de Muro, stretches for five miles (eight km) either side of the coast road and is particularly popular with British, German and Scandinavian families. It has a fairly relaxed atmosphere; its spectacular beach is the major attraction, though it is also well placed for exploring the attractions around the north of the island.
The activities in Alcudia are mainly focused along the spectacular five-mile (eight km) beach that fronts the resort. All sorts of watersports can be arranged from scuba diving to banana rides.
There are tennis and squash courts in the resort and nearby attractions include a water park, a go-kart track and horse riding stables. Boats trips can be arranged to the stunning Formentor promontory where passengers can snorkel or simply take in the views.
The supermarkets are good, stocking all the well-known brands along with cheap alcohol and cigarettes. The local market opens on Tuesday and Sunday mornings and the market in Inca, 15 miles (24km) inland, opens on Thursdays. Good buys include the porcelain and leather goods, but bargain hard.
Alcudia has lots of bars, pubs and discos catering for most tastes but this is not the resort for those after some serious clubbing. Many of the hotels offer in-house entertainment ranging from flamenco dancers to comedians.
The resort of Alcudia is not known for its architectural merit; its skyline is dominated by 1960s style apartment blocks. To the relief of many, Alcudia is not the resort for party animals; those looking for some serious clubbing should head for the south of the island.